About Life Events

At Life Events, our mission is to equip parents to become active partners in their health and their children's health, using the power of knowledge to improve the lives of their families. Educated patients = healthier babies and better patient outcomes. The path to success starts here.

Our Story

Life Events was founded in 2008 on the belief that every baby deserves the best start in life. That is made possible when parents are given opportunities to learn about each stage of their patient care journey and become active participants in their health care. 

We set out with a clear objective: create evidence-based patient education solutions that are engaging, easy to understand, and budget friendly. Our flagship product, Baby News—Caring for Yourself and Your Newborn, has helped over 2,000,000 families navigate the ups and downs of new parenthood. We have expanded over the past decade to offer books in related categories, an interactive web application, and book “bundles” (print and app fusion). These education solutions support patients from pregnancy to parenthood and deliver unique, personalized experiences.

Branding and customization of our solutions has always been one of our core services, allowing clients to showcase their brand and provide continuity of care throughout the patient’s care journey. We’ve streamlined the customization process, making it quick and easy for clients to modify any aspect of our products—and our solutions are full service, so we take care of every customization detail.

Our dedicated team at Life Events shares passion, values, and vision. We’re driven by the idea that learning can be both effortless and fun, through the development and delivery of innovative content via print and digital media products for clients in the healthcare marketplace.
HIPAA Seal of Compliance

HIPAA Compliance

Life Events is pleased to have completed Compliancy Group’s Implementation Program, adhering to the regulatory standards outlined in the Health Insurance Portability and Accountability Act (HIPAA; these include the Privacy Rule, Security Rule, Breach Notification Rule, Omnibus Rule, and HITECH). Compliancy Group has verified our achievement of compliance through  the use of their proprietary HIPAA solution, The Guard™. Verify our Seal of Compliance™!

Clients and patients are becoming more aware of HIPAA compliance requirements and how the regulation protects their personal information. Forward-thinking providers like Life Events choose the Seal of Compliance to differentiate their services.

WBENC and WOSB Certifications

In 2013, Life Events became certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE), and in 2020, we earned an additional Women-owned Small Business (WOSB) certification. WBENC is the largest certifier of women’s business enterprises in the United States and a leading advocate for women business owners, leaders, and entrepreneurs. These certifications align with our values and are significant because Life Events can help customers achieve their supplier diversity goals and, in turn, formally demonstrate their commitment to fostering diversity, equity, and inclusion. 

Life Events underwent a rigorous certification process, including an in-depth review of the business and site inspection. The process is designed to confirm that the business is at least 51% woman owned, operated, and controlled. For more information, visit www.wbenc.org.

New York City Small Business Services WBE Certification

In 2022, Life Events met the criteria as established by the M/WBE Program at the NYC Department of Small Business Services and is therefore certified as a Women-Owned Business Enterprise (WBE). To learn more about this certification, visit: https://www1.nyc.gov/nycbusiness/description/minority-and-womenowned-business-enterprise-certification-program-mwbe

Why Trust Us

Life Events is committed to providing your patients with up-to-date, evidence-based information and resources. Our medical team monitors publications from a variety of esteemed authorities, including the American Academy of Pediatrics, American College of Obstetricians and Gynecologists, Association of Women’s Health, Obstetric, and Neonatal Nurses, Academy of Breastfeeding Medicine, National Highway Traffic Safety Administration, Centers for Disease Control and Prevention, and other science-based research and nursing textbooks. Our materials are written and reviewed by a qualified team of healthcare professionals, with updates annually and as new clinical evidence becomes available.

​​​Meet Our Team

Ann Campbell is the founder and CEO of Life Events, Inc. and has over 25 years experience in healthcare publishing. As the company's visionary, she has grown the company from one publication to multiple books and and patient-centered web apps. Ann graduated Summa Cum Laude with a Bachelor of Applied Arts from American InterContinental University (AIU). In her free time, she enjoys RVing and traveling abroad to understand and enjoy other cultures.

Ann Campbell

CEO and Founder

Laura is a masters prepared registered nurse, with speciality certifications in obstetrics and electronic fetal monitoring. She has spent the entirety of her nursing career in labor, delivery, and postpartum. She is also a women's health writer and editor and the owner of The Labor Mama, LLC and all associated platforms. When she isn't busy supporting families and their new babies, you can find her enjoying Denver and all of its sunshine with her husband and their three small children.


Medical Team

Lauren Rivera is a nationally certified neonatal intensive care nurse with over 15 years of experience. She is also a certified breastfeeding counselor and serves as a nurse expert offering support and educational classes for women and their families from preconception through childhood. Lauren is also a writer with works published on several nursing sites. Lauren loves taking her children on adventures and exploring new places.

Lauren, BSN, RNC-NIC 

Medical Team


Client Relations


Business Development


Business Development


Application Engineer and Consultant


Business Development

Tamera Shaffer

Graphic Designer